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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke

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Quotas and random sampling within quotas - the PSA experience

Quotas and random sampling within quotas - the PSA experience

mike broom 10 Aug 2016

Five ways POPI will change marketing research as we know it

Five ways POPI will change marketing research as we know it

mike broom 3 Aug 2016

#WomensMonth Newsmaker: Tazleen January from SACO

#WomensMonth Newsmaker: Tazleen January from SACO

Beverley Klein 1 Aug 2016

Truly understanding your customers with Google Analytics 360

Truly understanding your customers with Google Analytics 360

Beverley Klein 29 Jul 2016

Can you buy shares in a stokvel?

Can you buy shares in a stokvel?

mike broom 7 Jul 2016

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#YouthMonth: Marketing to the next generation

Jessica Tennant 15 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Burgers 9 Jun 2016

Image by 123RF

#TRENDING: Will a robot take your job?

Louise Burgers 16 May 2016

AMPS is now officially dead

AMPS is now officially dead

Chris Brewer 3 May 2016

Where is marketing research going?

Where is marketing research going?

mike broom 3 May 2016

Celebrating the South African brand, as Freedom Day approaches

Manusha Pillai 21 Apr 2016

Jacques Burger

Is your business drowning in data?

Jacques Burger, M+C Saatchi Abel 8 Mar 2016

Apidech Ninkhlai–

Where the super growth brands grew (LSM 6 and 7)

Erik du Plessis and Neil Higgs 16 Feb 2016

Apidech Ninkhlai–

Super growth brands - Do brands change advertisements too often?

Erik du Plessis and Neil Higgs 9 Feb 2016

How the top 10 growing brands grew (2010-2014)

How the top 10 growing brands grew (2010-2014)

Erik du Plessis and Neil Higgs 2 Feb 2016

Impacting the economy one micro job at a time

Impacting the economy one micro job at a time

Cari Coetzee 22 Jan 2016

Growth brand theory - the 2 million users gained club

Erik du Plessis and Neil Higgs 18 Jan 2016

BoredPanda

[TrendTalk] 2015 was a hairy year

Louise Burgers 12 Jan 2016

Big brand: Advertising investment strategy

Erik du Plessis and Neil Higgs 15 Dec 2015

Big brand theory

Erik du Plessis and Neil Higgs 8 Dec 2015

How markets grew

How markets grew

Erik du Plessis and Neil Higgs 26 Nov 2015

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