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The 5 habits of highly effective advertisers
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
1 in 4 consumers tried a new brand during pandemic - global report
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Customer experience will help retailers overcome the financial hit from coronavirus
The 50-year evolution of the Game brand
#LockdownLessons: Companies putting the grit in integrity
SA's 2Engage plans for further growth in Africa and abroad
Innervation acquires loyalty business from Tritech Media
#BizTrends2020: Africa's double-edged consumer demand
The Best of Biz: Marketing & Media 2019
The Best of Biz: Marketing & Media Africa 2019
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Using data analytics and CRM to drive customer centricity and win loyalty
#AskAfrikaAhaMoment: The brand loyalty shift explained
#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"
Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
Image source: Gallo/Getty.

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