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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

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BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#Effies2025 | Halo and Pineapple: 100% sustained results

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

Agency of experts acquires bass player

Agency of experts acquires bass playerBoundless

Bizcommunity repositions for the future

Bizcommunity repositions for the future

1 Apr 2026

Car Service City‘s refreshed Don’t Be That Guy campaign can be seen one of South Africa’s busiest commuter routes on a major digital billboard placement on the N1 in Midrand (Image supplied)

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

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Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual Mass and Foundation Cluster Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

7 hours

Eye-tracking: the most potent ad testing tool in the attention economy

BMi Research Eye-tracking: the most potent ad testing tool in the attention economy

9 hours

Effie South Africa and Ipsos present the 2025 Trends Report

Association for Communication and Advertising Effie South Africa and Ipsos present the 2025 Trends Report

9 hours

The brands winning South Africa’s car buyers aren’t the ones you expect

Rogerwilco The brands winning South Africa’s car buyers aren’t the ones you expect

8 hours

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Association for Communication and Advertising Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

1 day

Levergy appoints Gaofetoge as head of PR

Levergy Levergy appoints Gaofetoge as head of PR

1 day

Global sports analytics leader Futures expands into Africa with CSA partnership

Octagon Global sports analytics leader Futures expands into Africa with CSA partnership

1 day

Why brands win when entertainment stops playing small

Dentsu Why brands win when entertainment stops playing small

1 day

How to build trust with your target audience

Broad Media How to build trust with your target audience

1 day

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR White Star launches new TVC: The heartbeat of South African kitchens

2 days

OFM celebrates strong start to 2026

OFM Radio OFM celebrates strong start to 2026

2 days

Dr Danny Tong headlines new episode of We South African Podcast

Nabob Media Dr Danny Tong headlines new episode of We South African Podcast

2 days

More news

Tractor Outdoor announces leadership promotions

Tractor Outdoor announces leadership promotions

Tractor Outdoor 27 Mar 2026

Agency ends success speculation by winning awards

26 Mar 2026

Metropolitan’s Gogo Vivian and the Fam campaign explores financial planning conversations through the insight of family drama (Image supplied)

#BehindtheCampaign | Metropolitan’s Gogo Vivian sparks financial planning conversations

19 Mar 2026

Black Billboard Owners Alliance welcomes City of Johannesburg crackdown on illegal billboards

Black Billboard Owners Alliance welcomes City of Johannesburg crackdown on illegal billboards

Black Billboard Owners Alliance 9 Mar 2026

Creative Circle Best of the Year 2025 winners

Creative Circle Best of the Year 2025 winners

6 Mar 2026

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

Sharné Daniels, Vicinity Media 5 Mar 2026

Breaking the 4th wall with The Media Krate’s WiFi enabled 3D sustainability/sustainable wall murals

Breaking the 4th wall with The Media Krate’s WiFi enabled 3D sustainability/sustainable wall murals

Kabelo Kale, The Media Krate 2 Mar 2026

So far, there has been no explanation for the piles of abandoned, weather-beaten office filing cabinets that met commuters and business professionals in Sandton’s financial district this morning, Wednesday, 25 February (Image supplied)

Abandoned office filing cabinets in Sandton?

25 Feb 2026

Outdoor Network expands its footprint with a new high-impact billboard in Tshwane

Outdoor Network expands its footprint with a new high-impact billboard in Tshwane

Provantage 24 Feb 2026

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Epic Outdoor 23 Feb 2026

2026 will redefine how digital billboard networks are built and powered

2026 will redefine how digital billboard networks are built and powered

Tractor Outdoor 18 Feb 2026

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

AfriSam and Promise use billboards to build homes

13 Feb 2026

A citywide love takeover hits Sandton’s digital billboards this Valentine’s Day

Kena Outdoor 13 Feb 2026

DOOH once again proves itself highly effective at driving real-world action

Ruchelle Mouton, Tractor Outdoor 12 Feb 2026

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Primedia Broadcasting 10 Feb 2026

#CannesLions2026 | Gugu Mthembu named jury president

4 Feb 2026

Is programmatic digital OOH (pDOOH) a gimmick?

Richard Lord 3 Feb 2026

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

5 out-of-home trends that will define 2026

Steve Duck, Tractor Outdoor 29 Jan 2026

Amsterdam becomes first capital to ban meat ads in public spaces

27 Jan 2026

Provantage positions its networks for a connected future with Broadsign

Provantage 23 Jan 2026

How international pop culture figures are driving the rise of iconic out-of-home visibility

Kena Outdoor 23 Jan 2026

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Jacques du Preez 22 Jan 2026

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

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