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Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?.

With more than 100 trusted outlets across South Africa, MANZI Water offers a wide range of beverages and affordable, environmentally friendly water refill solutions, bringing safe, clean drinking water to the heart of every community.

Last year’s Grand Effie winner Halo and client Pineapple show they are not a one-hit wonder, as they are awarded with the 2025 Gold Effie for Sustained Success - Products, Services.

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and how a campaign can bring about real societal change.

Last month, the Effie Awards South Africa announced the winners for this year. The Grand Effie winner was TBWA\ Hunt Lascaris’ for its client, the City Lodge Group, for the campaign, SOS - Save Our Stay, for which the agency also won gold.

Winning a Gold Effie Award at the ACA Effie Awards held last month, Sanlam’s The F-Show with agency Accenture Song is a campaign that captured reach and impact through humour, and resonated with the market.

Kwa Coach in Klipspruit, Soweto, specialises in pork products. Although only in Soweto, it is known to Cape Town and Durban township residents, from social media and word of mouth.

In this episode of RAPT BizTrendsTV, Nokulinda Mkhize, a cultural advisor, integral coach, speaker, and practising songoma, with nearly two decades of experience in indigenous healing, talks about how spirituality is changing the world of work.

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

In this episode of RAPT BizTrendsTV, Nicole Adriaans, business executive: data, analytics & AI at BlueSky, talks about the future workplace, which she believes will reward how well individuals partner with AI to turn knowledge into value and wisdom.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

In this episode of BizTrendsTV, Faith Popcorn, renowned futurist and the CEO of Faith Popcorn's BrainReserve, who has been instrumental in identifying transformative social trends and societal movements, offers critical guidance on how business leaders and global citizens can engage with a trend she calls the people's pushback.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.