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Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

Non-official Fifa brands score with reverse ambush marketing

Non-official Fifa brands score with reverse ambush marketingTerry Levin

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James Hewes is now CEO at PRCA. Source: FIPP.

James Hewes departs FIPP and joins PRCA as CEO

27 Oct 2023

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Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Puma inks exclusive multi-year licensing deal with Formula 1

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Epica Awards 2022 results announced!

9 Dec 2022

Source:

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy

Wieden+Kennedy cofounder, Dan Wieden, dies

3 Oct 2022

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Global media leaders expected at WOO APAC Forum

28 Sep 2022

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Lauren Hartzenberg 28 Sep 2022

#ATMDubai: Rise of gastro-tourism and its role in destination marketing

#ATMDubai: Rise of gastro-tourism and its role in destination marketing

Lauren Hartzenberg 12 May 2022

Hugo Boss rebrands, partners with African TikToker Khaby Lame

Hugo Boss rebrands, partners with African TikToker Khaby Lame

2 Feb 2022

Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

2021: Year of recovery for marketing budgets globally

1 Feb 2022

Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Source: ©

Young Ones Student Awards deadline today!

17 Dec 2021

Source: TBWA in Times Square, New York

TBWA named Adweek Global Agency of 2021

7 Dec 2021

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

14 Oct 2021

Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion

Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion

28 Jul 2021

2021 CMO Pencil jury

Jury to select winner of CMO Pencil Award

15 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Source:

#CreativeWeek2021: Games in physical reality

Emily Stander 21 Jun 2021

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The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

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Effie Worldwide launches series of marketing effectiveness virtual workshops

13 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

Juanita Pienaar 16 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

21 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

Top marketers to select The One Show 2020 CMO Pencil winner

12 Aug 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Antibacterial activewear? The claim is just as absurd as it sounds

Antibacterial activewear? The claim is just as absurd as it sounds

Catherine Burke 20 Jul 2020

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Warc Awards announces 2020 Effective Content Strategy winners

Warc Awards announces 2020 Effective Content Strategy winners

10 Jun 2020

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

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