Red & Yellow creates new brand identity

Bringing education together

The logo lives in multiple states - with a number of variations on the ampersand - to emblemise how the school brings together disparate disciplines and keeps evolving to meet the changing needs of the industry, says Diane Charton, MD at Red & Yellow.

The 2012 merger brought together the strengths of Red & Yellow in classroom-based training and traditional marketing and advertising disciplines with Quirk Education's excellence in distance-based learning and digital disciplines.

Expanding

The merged learning institution is positioned to thrive in a market where agencies and corporate marketing departments are looking for people with integrated skill sets that span the traditional and digital marketing worlds.

The institution has plans for expansion during 2014, aiming to add a range of new qualifications and courses to the menu of options it offers its students. The fifth and latest edition of eMarketing: The Essential Guide to Marketing in a Digital World has been published, in time for the start of the academic year. The business also aims to expand to new locations - including Johannesburg and other African countries - over the next two to three years.