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Marketing & MediaYour dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy
Kabelo Kale, The Media Krate 29 Jun 2026
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Sowetan turns 25 today
Celebrating 25 years at the frontier of black publishing in South Africa, the iconic Sowetan newspaper turns 25 today. This historic paper with an indomitable spirit was affectionately named after the place whose struggles gave it a moral compass: Soweto.
For the Sowetan, Soweto, the place, is therefore not merely a geographical location but it is also a metaphor for black life and experience. With this as the brand's foundation, the newspaper took on the responsibility of being an active participant in the communities that it served. The ethos of nation building that is alive and well today bears testimony to this.
Sowetan delivers a quality read for 1.6 million readers daily, and it is this brand credibility and quality editorial environment that makes Sowetan unique in SA's competitive tabloid market.
