Newspapers News South Africa

The Daily Sun named Media Achiever of 2003 by the AMF

South Africa's biggest daily newspaper, The Daily Sun, has been named Media Achiever of 2003 by the Advertising Media Forum (AMF).

On announcing this the AMF recognised the Daily Sun for creating a "richer media landscape in South Africa" and for pushing the boundaries of traditional media.

The Daily Sun which was launched in June 2002, already has Audit Bureau of Circulation (ABC) figures of 235 000 daily sales - making it South Africa's biggest daily newspaper. It is almost double the size of its nearest competitor, and is the biggest national daily as well as the biggest daily newspaper in Gauteng.

"'The world belongs to the person who has the vision today' - Robert Schuller. Many companies used quotes to capture attention and tease the imagination of the audience but few companies live up to the wise words. I believe that the company that has used this quote in a recent trade campaign has however and should be recognized for their remarkable achievement. Launched in July 2002 into a staganating pool for competing titles this daily newspaper has gained both readers through growing the segment adn advertising support at a rate not seen in recent history," said Gordon Patterson of the AMF.

The Daily Sun has been nominated for two awards in the 69th International Newspaper Marketing Association (INMA) newspaper marketing awards competition in New York. It is the first time the Daily Sun has entered the awards which see it competing against newspapers across the globe.



Editorial contact

Meropa Communications
Thuli Mbuli
Tel: 011 772 1000


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