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Zululand Fever for Ads24

27 Nov 2007

In less than two years, Ads24 has almost doubled the number of community newspaper titles in its stable from 43 in March 2006 to approximately 80 today. The latest addition is Zululand Fever – a weekly tabloid size newsprint publication with a print run of 60 000. The title joins Ads24 on Thursday, 29 of November 2007, with the first issue being distributed to a specifically targeted readership in the Greater Zululand region.

Apart from being distributed to Empangeni, Richard's Bay, Mandini, Eshowe, Amatikulu, Esikhawini, Mahlabatini, Hluhluwe, Sundumbili, Kwa-Mbonambi, Melmoth, Mtubatuba, Ulundi, St Lucia, Nongoma, Heatonville, Mtunzini and Gingindlovu, the newspaper will also be distributed to all corporate head offices and office parks, as well as large businesses and retail outlets.

Retha van Zweel, manager for Ads24 Community newspapers, Media24's national sales and marketing division for daily, weekly and community newspapers, says, “It is an exciting prospect for advertisers, readers and Ads24 community newspaper sales team. It is a challenge that we are totally up to. For the served communities, readers will be enlightened in terms of news in the area thus advertisers' message is totally tailored”.

Media24 and The Witness are partner owners of Zululand Fever. The Witness Group moved its representation to Ads24 in 1 March 2006, lending additional market coverage to the lucrative audiences in KwaZulu-Natal.