St Elmo’s Rivonia scoops two Old Mutual Superstar Awards
St Elmo's, South Africa's pioneer pizza-franchise group, scooped two of the national Old Mutual Properties Tenant 2003 Superstar Awards – acknowledging superior performance by retailers in various categories at 10 major shopping and entertainment centres managed by Old Mutual Properties.
Its Pizzaway, situated in the hub of the Mutual Village Shopping Centre in Rivonia, scored top honours as Best Performer in the Food Sector Trading Density (or sales per m²). St Elmo's Rivonia was also included amongst the various successful retailers with trading densities ranging between R17 500 and R24 999 in the Bronze Tier Category of these awards.
For consideration for the Old Mutual Properties Tenant Superstar Awards the trading density of tenants at each centre in the Old Mutual Properties portfolio is measured against that of their counterparts at other centres.
"These awards are evident of our brand's popularity and the increase in demand for our authentic wood fired taste, outside the borders of the Western Cape where it originated. Although the St Elmo's experience is fairly new to Gauteng, we look forward in securing more prime locations for new franchise outlets in this province," says John Ratcliffe, St Elmo's National Operations Manager.
St Elmo's currently has outlets in greater Cape Town, Port Elizabeth, Bloemfontein, Gauteng, Nigeria and Zimbabwe and is set to grow to 100 franchised stores on prime sites, especially targeting Gauteng and greater Africa, within the next two years.
This pizza-brand, famous for its family restaurants, takeaway outlets and free delivery service, has seen the opening of nine new stores over the past year, of which the newest outlet has just opened its doors in Montana, Pretoria.
Centres that are currently listed in the Old Mutual Properties portfolio include Cavendish Square, Cape Town; Cascades Shopping Centre, Polokwane; Gateway Theatre of Shopping, Unhlanga; Kempton Square, Kempton Park; Menlyn Park Shopping Centre, Pretoria; Menlyn Retail Park, Pretoria; Mutual Village, Rivonia; Riverside Mall, Nelspruit; The Zone @ Rosebank, Johannesburg; and Vincent Park Shopping Centre, East London.
Editorial contact
Gudrun Clark Communications on behalf of St Elmo's Pizzeria Franchise Company