Building a relevant brand iconography

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For the last 10 years we have been building "boutique Pan-African" brands, imbuing our clients' products and services with a sense of national pride, tactically managing internal, external or digital communications, to reflect their unique brand history, trading context and brand objectives.

What we do:

• Increase the equity of companies and brands via valuable brand symbols and content
  
• Make brand iconography that will be relevant to consumers
  
• Ensure our clients' brand imagery evokes desire, in line with the precedent set by the world's most desirable brand icons - this applies whether the company is selling FMCG, hardware or software.
  
• Provide branding which acts as a hedge against "predator" brands.
  
• A direct consequence of this is the growth and empowerment of local labour and a sense of pride in their contribution to local industry.
  
• Great brand iconography provides focus among stakeholders and workforces in a company vision or mission
  
• Great iconography creates Afro-optimism and favourable perceptions of our people and our region
  
• This iconic approach makes it easy for a company to create a culture and ethos and to express their unique brand via:

  1. Office décor and retail interiors
     
  2. Brand content, newsletters, newspapers, PR, magazines
     
  3. Vehicles and livery
     
  4. Corporate clothing

We specialise in:

• Development of region-centric brand iconography
  
• Branded corporate interiors
  
• Packaging and display that enhances retail, in-store and after-sales user experiences
  
• Visual and written communication corporate guidelines
  
• PR, event coverage
  
• Content publishing and management