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New book promotes personal branding

Discovery franchise director Kate Moodley has brought out a new book, I Inc. Be the CEO of your Brand, which simplifies the hardest part of personal branding or launching a business, finding the brand idea that suits the uniqueness of every individual.
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Moodley recognizes that building your personal brand is the best investment for success and the book takes the reader on a journey through the dimensions of developing and maintaining a successful brand, both personally and professionally.

Written from research into the most successful and unsuccessful people in the world and reflections from her personal corporate experience, she draws parallels amongst these individuals, so that readers can apply the identified traits to their own lives.

Easy and accessible reading


With a forward by Edith Venter, each chapter is introduced by a relevant quote from a successful and well-known person, which makes for easy and accessible reading.

Moodley has had experience in branding through her career in both the legal and financial services industries, working for some of South Africa's largest corporate.

"I have always believed in leaving a legacy that you can be proud of and a commitment to excellence in everything I undertake. I attribute my winning Top Woman in Business and Top Woman Executive 2011 at Topco Media's 8th annual Top Women Awards to meticulous personal brand building. This did not happen overnight and it is a continuous project.

"Crafting own personal branding"


"Through writing the book, I am able to guide the reader through what I've learnt in my career and share my own experiences to assist others in crafting their own personal branding'.

The book retails for R180 and is available from www.iinc.co.za/www.katemoodley.co.za, Skoobs and other online stores.
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