KFC greets early morning customers
KFC South Africa has launched KFC a.m., a new daily breakfast offering from 6am to 10.30am, in a nationwide rollout into 177 selected restaurants, the second largest breakfast rollout of its kind for KFC globally. The launch will allow the brand to own one of the largest footprints for on-the-go breakfasts in the country.
"The introduction of the breakfast range is a step forward in evolving the product as a business and brand that is truly part of South Africans' everyday lives. We are providing a range of on-the-go options that will speak to everyone's idea of a good breakfast. Our franchisees certainly see the value in this new layer as their businesses are set to flourish with the new offering," says Keith Warren, MD of KFC South Africa.
"As market leader in the quick service restaurant industry, we are excited to take this leap forward in bringing a brand experience to our customers while driving growth. On-the-go breakfasts have substantially grown over the last few years," concludes Warren.
