Menlyn Park launches Bluetooth, mobile site
Menlyn Park Shopping Centre, Pretoria, recently implemented a Bluetooth system which allows shoppers to register their Bluetooth phones in less than 30 seconds and choose information from a list of interests, as well as launching a mobile site.
The system processes the information in such a way that on their next visit the customer is recognised, greeted and welcomed personally to the mall, says Aslam Omar, centre manager, Menlyn Park Shopping Centre. Then information related to categories which the customer has pre-selected is offered for acceptance by the customer. If your interests lie with sport, women's fashion and entertainment, that is the only information update you will receive.
Prizes, special promotions and regular discounts are being used to promote the system.
The centre's new mobile site, which can be accessed by entering www.mobiz.co.za into a GPRS-enabled phone, allows customers access from wherever they are instead of being restricted to a PC or laptop. The site contains information on the mall, services, events, promotions, entertainment, and a store directory .
