The feature will provide the need that subscribers have to engage with the mobile entertainment provider, and will also help create discussion forums on DStv Mobile content.
Mark Rayner, CEO of DStv Mobile, says today's consumer wants to engage with brands and experience them on their own terms. "Consumers today are smarter and more aggressive about the brands in their lives. It's no longer about just buying something - but experiencing it too. And as one of the biggest consumer products, television provides the consumer with the opportunity to engage with and experience it. DStv Mobile have had to adapt to become more than just products that offer television; they now provide consumers with a variety of platforms to engage with them."
"The app is another innovative way that DStv Mobile have developed to 'keep up with the times' and trends to provide our subscribers with a platform to engage and share entertainment content," concludes Rayner.
The technical requirements for the app include: iDrifta (a DStv Mobile device), iOS 6 or higher, and an Internet Connection.
Dovetailing off this app and its features, Watch and Browse allows consumers to browse ("surf") the web while watching DVB-H. The requirements for this are: iPad (only); iDrifta and an Internet Connection.
For more information or to download the Social Sharing app, visit www.dstvmobile.com or Facebook: DStv Mobile.
