Provantage enjoys good food and wine with Sedgwick's Old Brown Sherry

The Good Food & Wine Show happened in Cape Town between 13 and 16 May and Sedgwick's Old Brown Sherry was there to share in the festivities.

Issued by Provantage

28 May 2010

The brand team used this opportunity as a brand building exercise and an opportunity to both engage with consumers and to promote the versatility of the brand. The brand's involvement tied in perfectly with its national promotional campaign - "Stay warm the original way" where three lucky winners were announced as the proud owner of a R10 000 clothing gift voucher of there choice.

Sedgwick's Old Brown Sherry was the exclusive beverage served in the Outdoor Theatre. Provantage's team of waitrons and brand ambassadors served Sedgwick's Old Brown Sherry to people at the show. Well-known international BBC celebrity chefs, local chefs and TV personalities demonstrated recipes that used Sedgwick's Old Brown Sherry. The Provantage team also served the winter drink to consumers lining up for the cooking demonstrations. A lot of warm memories and recipes were shared!

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.