What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Holding on for a hero
Carling Black Label's Heroes and Friends' Competition opens today, Monday 2 November 2009, as the Western Cape is encouraged to vote for the true Carling man who is seen as a personal hero to his nominator.
“With the festive season coming up we thought it was an ideal time to reward a true Carling man that can always be relied on to be there for those around him,” says Shawn Katz, Carling Black Label executive brand manager.
The prize is an all expenses paid luxury weekend in Cape Town, staying at the Radisson Hotel, shark diving, use of a luxury Hummer limousine to a nightclub, with dinners including drinks vouchers to the value of R1500.
The competition is SMS based and the daily finalist's names will be broadcast on Heart 104.9FM from 15-20 November on the Bokomo Hearty Breakfast Show and the Heart Afternoon Drive Show. Those nominating and voting for the finalists, can win cash prizes throughout the competition. Once the finalists are chosen, the public can vote via a SMS to choose the ultimate mate as well as visit www.1049.fm.co.za to view profiles on the finalists from 20-27 November. The winner will be announced on Heart 104.9FM on 27 November 2009, on the Heart Afternoon Drive Show.
“This opportunity is created for a man who has put time in the whole year and deserves the ultimate time out experience. It is for that Western Cape man who doesn't get the time to really experience some of the wonders of the mother city. He is a true testament to what the Carling brand stands for,” concludes Katz.
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