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Get Gagasi style billboards

Gagasi 99.5, a KwaZulu-Natal radio station, will use billboards to launch its "Gagasi Style" campaign, which is aimed at enhancing the image and the beat of the station and how the station, as a brand, remains relevant to the way people live today. The campaign will also feature heavily on-air where presenters will interact with listeners in introducing and defining it.

13 Sep 2010

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Billboards will feature the station's breakfast show team Alex Mthiyane, Mamgo, Kini Shandu and Minenhle Nxumalo and will be posted in Malandela Road in KwaMashu, north of Durban, Mangosuthu Highway in Umlazi, south of Durban and in New England Road in Scotsville in Pietermaritzburg.

"This is more than just a billboard; we are interacting with our listeners. To us this is more than just being visible out there, it's about extending the connection between us and our listeners and ensuring that our presence is felt," says Chris Meyiwa, the station's MD.