Provantage's Digital Walls entice travellers at King Shaka

On the back of securing the exclusive media rights at the new King Shaka International Airport, Provantage Out of Home Media has added a new media innovation for advertisers - state-of-the-art Digital Walls. Reaching LSM 8-10, the Digital Walls are positioned in the security check-in ensuring every traveller gets to see the advertiser's message.

Issued by Provantage

6 Sep 2010

Provantage's Digital Walls entice travellers at King Shaka

The Digital Walls are each made up of nine state-of-the-art LCD screens that produce crisp, clear, life-size images. What's more, the superior motion-image resolution ensures that fast-action images are reproduced with stunning clarity. Each Digital Wall measures 1,87m by 3,08m in total size.

The state-of-the-art Digital Walls offer great value for money for advertisers and are an excellent alternative to traditional television. Their location makes them highly visible and targets both leisure and business travellers in the LSM 8-10 bracket. Content can be turned around quickly, ensuring that messaging, such as newspaper headlines and retail specials, is kept constantly up to date.

Share this article

NextOptions

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.