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Each side of the building has 20 panels with combined area of 750m² and a total weight of 120kg but the striking advertising effect does not affect visibility from inside the building.
"This is a first Port Elizabeth," says Bruce Jefferies business development director of Tractor "The site was erected on both sides of one of the tallest buildings in Port Elizabeth - known as the old "Trust Bank" building and has become an iconic landmark for all of Port Elizabeth.