Primedia Outdoor lifts LG to new heights

These customised billboards dominate major highways and airport intersections, where they impact on the upper LSM target market, 24 hours a day. Placed on strategically chosen landmark sites, LG's catchy tagline: "A Better Life with Digital" is splashed onto a white background, with a cutout visual of the new LG cell phone breaking the daytime skyline above the billboard to create added impact.

Ensuring continued exposure after dark and highlighting LG's digital air conditioning unit, the entire billboard becomes illuminated at night - it's a visual spectacular consumers can't miss!