Primedia Outdoor sheds light on energy saving

"We believe no business operates in a vacuum. As a corporate member of the community, we have obligations to the man on the street and must do our share and more, to reduce consumption."

Primedia Outdoor brainstormed in-house, with advisors, and a significant outcome was to contract electrical engineers who will be involved in the development of all of Primedia Outdoor's new sites from the outset. "Our overall goal is to ensure that our billboard media platforms use minimal power," Nkosi adds.

Maximising power savings, the new electrical timers will cut the power to the billboards at 11pm every night, achieving immediate results. "All responsible corporate citizens should do all in their 'power' to ease the community's burden in terms of the electricity crisis," Nkosi urged.

Investigations into the use of other alternative energy sources, to further conserve electricity, have already commenced, the company announced.