Only half of TopTV buyers still subscribe

He tells TechCentral that TopTV, which is owned by On Digital Media (ODM), currently has between 160 000 and 200 000 paying subscribers at any given time.

This is problematic given that TopTV has heavily subsidised the cost of decoders and installations to entice users onto its service. "We have to look at how to bring those people back and that means improving our content offerings," Mbalo says.

Mbalo, who is acting in the CEO role following the recent departure of founding CEO Vino Govender, says one of the company's top priorities is ensuring it understands why consumers buy its decoders and elect not to continue subscribing.

Continue reading the full story, as well as TopTV boss lashes ICASA over 'censorship', on www.TechCentral.co.za.