New kykNET drama to challenge soapie formula
kykNET's innovative position in local Afrikaans television production will be further strengthened with the launch of a new locally produced telenovella on 5 February 2005. Called 'Hart van Staal', it follows on the heels of other series like 'Song vir Katryn', 'Plek van die Vleisvreters' and 'Villa Rosa'.
A telenovella is produced in the same style and with the same sets as soapies, but has stronger storylines and a definite beginning and end. In terms of content, the hour-long episodes focus on the lives of the Brand family. Willie Brand is a self-made millionaire and owner of the Brand Staal Company. His wife and children live in the lap of luxury but are totally caught off guard by tragedy. The series boasts well-known actors like Richard van der Westhuizen, Susanne Beyers and Lizz Meiring.
Oracle Airtime Sales says the headline sponsorship for 'Hart van Staal' is still available. It presents companies with an excellent opportunity for exposure during prime time on Saturdays to a discerning, affluent viewership over a period of 39 weeks. High ARs for recent series like 'Song vir Katryn' indicate a liking amongst kykNET viewers for well-scripted and produced local series featuring some famous faces, as well as new talent.
