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Apple announces 25 March event to unveil video, news services

Apple Inc. announced an event for 25 March, where the iPhone maker is expected to introduce an original video programming service and a new premium magazine subscription plan.
© Mirko Vitali via

The company pitched the event on Monday with the tagline “It’s show time.” It will be held in the Steve Jobs Theater at Apple’s Cupertino, California, headquarters.

The video service, which is designed to rival offerings from Netflix Inc. and Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content from providers like Starz, Bloomberg News reported last month.

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