HR News South Africa

R2.4 million of free training for entrepreneurs

Entrepreneurial training courses at Seed Academy are starting regularly in both Cape Town and Joburg and more than R2.4 million of sponsored training is available for early-stage technology and women entrepreneurs.

Seed Academy provides fast-track and practical training and mentoring to start-ups and early-phase entrepreneurs. The focus is on the tech space, but other ideas that are scalable are also considered. Seed Academy is also strongly committed to the development of women entrepreneurs.

Lara Rosmarin, CEO of the Seed Academy, said: "We provide practical training by entrepreneurs for entrepreneurs, targeting their specific needs to help them realise their idea and grow their business. We want our participants to succeed, so our relationship continues up to 18 months after the course ends. We create course content around an entrepreneur's specific needs. The material is neither theoretical nor academic and the training is carried out by entrepreneurs who have built their own businesses. They know what works."

The practical sessions are presented once a week over 10 weeks between and 6pm and 9pm, so as not to interfere with an entrepreneur's working day.

Rosmarin continued: "Throughout the programme we aim to nurture, develop and train the skill sets mindsets, attitudes and behaviours of potential high-growth entrepreneurs and provide them with access to their next growth checkpoints. These include personal and leadership development, sound business skills, a business plan and pitching skills."

The Think Be Do Programme delivers success by tackling three aspects:

  • Think: The mindset required to succeed, coupled with the knowledge necessary to make it happen.
  • Be: The entrepreneurs' belief in themselves and their ideas; how to keep going and how to make an impression.
  • Do: The practical steps that need to be taken to carry a business through to success. How to solve problems, take risks, communicate, understand technology and get things done.

    Survey

    Seed Academy has developed South Africa's first start-up survey to get a national picture of start-up entrepreneurs, what challenges they face, what issues relate to funding, what sort of additional support is needed to increase success rates.

    According to Jeff Miller, chairman of Seed Academy: "We hope to get up to 1000 responses and we will share our findings. This national survey will develop impetus for industry and government to align efforts to create a more sustainable and successful start-up culture in South Africa. It's essential that we succeed to create an economically successful country and to reduce our high unemployment rate."

    Complete the survey

    The survey, which targets start-up entrepreneurs who have been in business for less than five years, should take about five minutes to complete. Those that participate could win one of three places at Seed Academy's entrepreneur training programme valued at R48,000.

    The results will be revealed at Seed Engine's SA Entrepreneur Funding Summit 2015. This one-day summit will involve all stakeholders in the SA entrepreneur funding ecosystem and will come up with practical ideas to enhance, grow and develop the funding networks for entrepreneurs in South Africa.

    For more, go to www.seedacademy.co.za.

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