“The Loeries rewards the best work in the brand communication industry across our region,” said Loeries CEO Andrew Human. “All work that engages consumers is eligible and anyone involved in marketing, advertising and communication can submit their work.”

While the extension offers more time to submit entries, a 10% late fee will be applied to all entries received after the original deadline of 15 May.

This year the Loeries is including points for Finalists in its Official Rankings for the first time. In the past, the Loeries only awarded points for Bronze awards and above. Ten Finalist points will be equivalent to one Bronze award, and Finalist points will be capped to a maximum of 30 Finalists – equivalent to 3 Bronze awards. This allows for better recognition of small agencies and ranking across the countries in our region.

Once again there is a strong focus on the development of young talent, with the Facebook Challenge for students in its second year and Brand South Africa supporting the Young Creatives Award for the first time in 2018.

The Loeries are Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, and represent a benchmark for quality. The new ranking system is a significant opportunity for smaller agencies and countries to improve their overall creative output and gain a place on the rankings ladder.

Creative Week takes place in Durban from 16-19 August and includes MasterClasses, the DStv Seminar of Creativity, Student Portfolio Day, Brand South Africa VIP Brunch, awards ceremonies and many networking functions. All details can be found on loeries.com.

About Loeries Africa Middle East

The Loeries has been rewarding creativity for 40 years. As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.

Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.

The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to our talented youth, and the Loeries places a significant emphasis on education and development.

Major Partners of the Loeries 2018

DStv Media Sales, Gearhouse Group

Category Partners

AB InBev, Accenture, Brand SA, Facebook, Gagasi FM, Google, JCDecaux, SANBS, Unilever South Africa, Woolworths

Additional Partners and Official Suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Association of Practitioners in Advertising Kenya, Backsberg, BEE Online, Chivas, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner, Multiprint Litho, Lingo Communications, Newsclip, Paygate, Rocketseed, Scan Display, Shift Social Development, South African Airways, Tsogo Sun, Vega School, VQI Communications Nigeria

Official Media Partners

Between 10and5, Bizcommunity.com, Brand Communicator Nigeria, Book of Swag, Campaign Middle East, Design Times, Film & Event Media, Goliath and Goliath, iDidTht.com, Leading Architecture and Design, MarkLives, Marketing Edge Nigeria, Marketing Africa Kenya, Media Update, The Redzone