Shoppers seek values reflecting their communities

Shoppers are increasingly looking for stores that reflect the values of their community says the President of the SA Council of Shopping Centres, Marna van der Walt

1 Sep 2014

SA Council of Shopping Centres President Marna van der Walt says that shopping is now more like theatre and is moving back towards the village feeling. Image: SACSC

"Retailing is like theatre: it's about magic. I think there is a move to have a village feeling at the local shopping centre," she said.

The council last week hosted its annual congress at the Cape Town International Convention Centre.

"Previously, consumers wanted white stores with clean lines. Lately it is about credibility, going back to basics, linking to value systems and slower living," she said.

Van der Walt said that in Cape Town Willowbridge Shopping Centre and The Biscuit Mill had picked up on this trend.

"I love authentic malls like the Chatsworth Centre, in Durban, which has been serving its community with great success for many years. The same goes for the Phoenix Plaza," Van der Walt said.

There are about 1,800 shopping centres in South Africa, ranging from small convenience centres to supermalls such as Sandton City.

"Sandton City has been acknowledged as a top mall in Africa," Van der Walt said. "I've spoken to people in Nigeria who prefer shopping at Sandton City to shopping in London.

"They love it because it is state- of-the-art with a wide variety of shops," she added.

This year's Broll Retail Consumer Survey, released at the congress, shows that though security, cleanliness and ample parking are key attractions at shopping centres. Wi-Fi availability and coffee shops are also strong drawcards.

Source: The Times via I-Net Bridge

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