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Telkom connects with women's golf
Telkom Business has signed a three-year sponsorship of the Women's World Cup of Golf, one of the biggest events in the global women's game, the telecommunications company announced yesterday, Thursday, 23 November 2006. The Platinum sponsorship will include the provision of media centre infrastructure, WiFi connectivity and the hosting of the Women's World Cup of Golf official website.
"The Women's World Cup of Golf has made great strides in a very short time and we are proud to be associated with an event that is also a source of tremendous national pride. Golf has always been a key part of the Telkom Business focus. It allows us to position our products and services to a sophisticated business market," says Braam Wessels, Telkom's senior manager presence marketing and sponsorship.
Telkom Business will serve as the official information and communications technologies provider at the event next year, taking place at Sun City's Gary Player Country Club 19 - 21 January 2007. It will feature 22 countries and 44 players, drawn from the LPGA Tour and Ladies European Tour, competing for a purse of US$1.2 million.
The sponsorship is another extension of Telkom's investment in golf in South Africa. The company also sponsors the Telkom Women's Classic on the Ladies African Tour, as well as two events on the men's Sunshine Tour - the Telkom PGA Championship and Telkom PGA Pro-Am.
To date, Telkom has invested heavily in bringing golf to the nation through broadcasting around SA, spanning the European Tour, the PGA Tour and the Majors.
Telkom also has a presence in other major SA tournaments such as the Vodacom Championship and the SAA Open, and is an official supplier to the Sunshine Tour.
