SA fashion exploding in Paris
Many of you will remember the small notice placed last year offering the opportunity to partner with Gavin Rajah, the first South African ever to be invited to show at the Paris couture collections in July. Visa cannily picked up on that and are now developing other innovative initiatives with Rajah.
The publicity surrounding Rajah's showing in July was huge both here and in fashion and lifetsyles journals throughout Europe, and Visa certainly positioned themselves as a brand on top of the biggest trend in SA marketing for years.
January 2007 sees the Pret A Porter Collections hit the runways in Paris, and once again Rajah will be representing Africa. Renowned as designer of the most glamorous garments to come out this country, Gavin is fast gaining a reputation in Europe not only with his design collection but also with AccesStar his accessory line launching in Europe imminently and seen on the runway at CT Fashion Week. To show Paris that there is more to SA fashion than Gavin Rajah, Rajah will be accompanied in January by Malcolm Kluk and his collection.
The opportunity exists for a domestic brand or an international brand operating in SA to enjoy the same prestige and publicity generated in July by Rajah. For more information contact
Editorial contact
Vicki Williams
Tel: +2711-280-0865
