What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
VW to sponsor The Herald VW Cycle Tour in 2014
For the tenth year in succession, Volkswagen Group South Africa has announced its backing of the Eastern Cape's premier cycling event, the Herald VW Cycle Tour, taking place in Port Elizabeth and Addo on 1-2 February 2014.
Also coming on board as a premium sponsor this year will be the Eastern Cape Parks and Tourism Agency.
Proud sponsors
According to group communications GM, Matt Gennrich, the automotive manufacturer is proud to have been associated with the cycle tour for the past decade. "This premier cycling event is the biggest in our region and thousands of participants from around the country eagerly await the next tour because of the scenic nature and challenge of the event.
"Importantly, the organisation and running of the cycle tour is of the highest professional standard and, with our co-sponsors, we believe that this event is worthy of support."
Chief marketing officer for The Herald, Justin Peel, said the event's website has gone live and includes the online entry portal. "Additional information and manual entries will be available at local bike stores in Nelson Mandela Bay within the next few weeks."
He said cyclists could once again look forward to the full complement of road and off-road distances, with the 106km Classic and 80km Extreme mountain bike challenge heading the line-up.
The Ultimate Quest category, which was introduced last year, would once again be on offer for those riders hoping to master both the road and mountain bike feature races. "This was extremely well received last year. It exceeded our expectations and we predict the 2014 event will attract just as much interest if not more."
Prizes to be won
The male and female winners of this category will be rewarded for their exertions with R5,000 each in prize money.
With a total competitive prize purse of R115,000 and over R100,000 worth of lucky draw prizes - including GT bikes and home appliances from Tony's Furniture, Appliances and Beds - the cycle tour remains one of the Eastern Cape's richest cycling events.
In addition, one lucky participant will drive away in a brand-new VW Polo 1.4 Trendline after the prize giving.
Long-standing beneficiary Reach for a Dream, which assists children with life-threatening illnesses, will once again benefit from the proceeds of all the children's and family rides.
The weekend cycling festival starts on the Saturday, with the PowerAde sponsored family road races at Hobie Beach in Port Elizabeth and the mountain bike racing at Addo Polo Club and on the Sunday, the action comes to a climax with the main road races.
For more information, go to www.heraldcycletour.co.za or find live updates at @heraldcycletour and www.facebook.com/TheHeraldCycleTour.
