Bumper Christmas for Mango

The airline achieved load factors averaging 96 percent over the December 2009 holiday period and also reported a median three percent increase in traveller numbers during the 2009 calendar over 2008.

In addition, the airline said that it's experienced a surge in travel interest since the World Cup Cape Town draw early December 2009.

Trading down to low cost

Nico Bezuidenhout, Mango CEO, said that the airline's festive season figures, coupled with the annual growth in numbers, is a consequence of both travellers trading down to low-cost air travel and, ultimately, the continued growth in the number of South Africans that opt for air transport. “I believe that the affordability of air travel caused by healthy market competition continues to stimulate the market, despite the recession.” He said that the increased pricing pressure that airlines experienced as a consequence of the slowed economy contributed to this upward movement in the low-cost sector.

Aggressive pricing

“Airlines are under great pressure to maintain affordable pricing in a declining market with conditions increasing the competitive nature of the sector. Aggressive pricing has seen airline average fares decline somewhat, but, in our case, it has had the positive impact of increasing load factor medians.” Bezuidenhout remains confident that the industry will assume sustained growth by the third quarter of this year.

Surge in interest for World Cup

Following the World Cup draw in Cape Town on 4 December 2009, Mango also experienced a surge in enquiries and bookings for flights during the tournament. “The majority thus far have been from tour groups,” said Bezuidenhout, adding that over and above scheduled bookings, a significant number of late-night charters have been secured. “It seems travel between matches and home bases applies as much to teams as it does to fans.” He is expecting the trend to continue, saying that Mango will announce additional scheduled capacity soon.