Adding beauty to the beautiful game, during the audition process up until 4 July, successful candidates will be photographed in the Face Of World Fashion Studio at World Football House, in the same high-calibre studio where celebrities, WAGS and footballers are being photographed by top South African photographers.
The World Face of Fashion also includes a reality TV element as winners will be shown every Thursday on various lifestyle shows on SABC 2 and 3, up until 4 July, with the winner crowned during the African Fashion Awards on 5 July.
As part of her prize, the winner will receive over R250 000's worth of prizes and be the first face for the international fashion and lifestyle event, World Fashion Month, the next of which will be held in the UAE in 2011.
Entry to the World Face of Fashion is via the website, www.worldfashionmonth.com.
As part of its World Cup celebrations, World Fashion Month is hosting its own exclusive lounge and professional photographic area for celebrity and VIP fashion shoots at World Football House, which has transformed the Sandton Convention Centre into the premiere area for hospitality and brand and country promotion for the duration of the FIFA World Cup, as well as a Fan Area complete with big screens, a spa, boutique and hospitality.
World Fashion Month has flown in Ms World contestants from all 32 World Cup participating countries to be present at World Football House at the Sandton Convention Centre.
