What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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New Nashua Mobile campaign aims to hit one million customers
Nashua Mobile has launched its new brand campaign to highlight the depth and variety of its offerings. Called 'Imagine', it forms part of the company's drive to smash through the one million customer level in the next stage of its growth. Today, it has more than 900 000 subscribers.
Says Tim Walter, executive head of marketing at Nashua Mobile, "This campaign will highlight just how much choice we are able to offer through the variety of products and services in our portfolio, and the many ways that we add value to basic offerings."
Walter says that the core of its value proposition is the choice of phones, tablets, services and tariffs it can offer customers through its relationships with all of South Africa's biggest networks and device manufacturers. The company has also pioneered a range of service innovations throughout the years to make life easier for its subscribers.
"Our goal is to empower our customers - consumers, SMEs and corporates - and to make the telecommunications experience simpler and more convenient for them. The Imagine campaign will showcase exactly how we do that," he concludes.
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