Avis appoints new ad agency, retains PR company

Avis GM: marketing Jessecca Perumal says the group has confidence in its new agency teams, as well as its existing suppliers. “We pride ourselves in building long-term partnerships with the people we work with and who resonate with our brand promises ‘We Try Harder' and ‘People are more important than cars',” she says.

Ireland/Davenport MD Sue Napier says, “When Philip, John and I started the agency almost five years ago, we compiled a wish list of those brands and clients we wanted to partner with and Avis was one of those brands, so this appointment is the fulfilment of a goal.”

Initiative Media CEO, Marc Taback, adds that Avis is a powerful blue chip global brand and the agency will handle all media strategy, planning and buying for Avis.