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RDA appoints Patricia Hespanha
The Reader's Digest Association (RDA), a global multi-brand media and marketing company that educates, entertains and connects audiences around the world, has announced that Patricia Hespanha, president of Canada & Latin America, will become the new president of Asia Pacific / Latin America (APLA), comprising Asia, Australia-New Zealand-South Africa and Latin America.
Hespanha joined Reader's Digest Brazil in 1996, has successfully undertaken several senior roles across many areas and several countries within the company, including magazine circulation director for Europe, managing director for Brazil, managing director for Mexico from 2008 and president of Canada/Latin America (CALA) business.
“I am excited about the challenge of adding the Asia Pacific business to my remit,” says Hespanha. “I believe the key to success is a strong team that explores the local potential, whilst taking advantage of the global reach we have, and that thinks about the client in everything they do. By ensuring that our customers receive our content and products where, when and how they chose to, we will work towards maintaining RDA's relevance to a growing and diverse group of customers within the markets it operates in and hopefully others too,” adds Hespanha, who will continue to be based in Mexico City.
Walter Beyleveldt, managing director for Australia, New Zealand and South Africa (ANZSA) will report into Hespanha and soon, a managing director will be appointed for Asia.
