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Fishpaste man wins Marketer of the Year
Jerome Wessels of Premier Fishing has won the prestigious Marketing Federation of South Africa's Western Cape "Marketer of the Year" award. This is in recognition of the dramatic turnaround he achieved in the fishpaste division's fortunes over the last twelve months.
The Premier Fishing Spreads Division, via their brands Peck's Anchovette and Redro, achieved spectacular volume and value growth over the period, arresting a five-year decline the division had been experiencing prior to his appointment.
Mr Wessels gave credit to everyone involved, including his sales team, the retailers and especially the fishpaste-eating public. He also thanked his agency, Bester Burke, for the role they played in the brands' success, especially via the Peck's Anchovette television commercial featuring a man in a dophin pool shooting up out of the water for a fishy treat. The commercial performed exceptionally well as measured by noting and liking scores amongst consumers.
"I am very proud of this award," said Mr Wessels. "It's also nice to see advertising popularity being translated into sales."
Editorial contact
Bester Burke
Dave Bester
Tel: (021) 421 1434
