Former Cosmopolitan SA editors launch Mood creative agency

Holly Meadows and Cleopatra Marcopoulos

“In a world where 99.9% of advertising agencies are founded by men, and considering women wield more than 70% of the world's consumer purchasing power, we are best positioned to help brands cut through the clutter and capture their target market with content that matters,” says Meadows.

Mood connects brands to culture by offering creative concepts, content solutions and communication strategies and through considered partnerships and bespoke experiences. It specialises in developing integrated media campaigns and offers a complete production service including styling, creative direction, photography and videography, as well as public relations, influencer engagement, social channel management and curated events.

Having helmed one of the country’s biggest female magazine media brands, they consider themselves experts in copywriting and communication strategies. “We’ve been on the receiving end of press releases for many years, and having attended countless industry launches, we know what a successful brand activation looks like,” says Marcopoulos.

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At the core of Mood’s ethos is leveraging media for good, and working with clients to empower, represent and drive real and lasting awareness.

Visit itsamood.co.za and follow the agency on Instagram and LinkedIn.