‘Thou art a fusty nut with no kernel'

“In keeping with the general spirit of award ceremonies, the tease involved a series of criticisms in Shakespearian tongue. The response from the magazine industry was brilliant, and it was a humorous way to remind them of the nearing PICA Awards,” says Desire du Plessis, PICA Awards committee chair.

View the teaser banner ad campaign here on Bizcommunity.com, or better yet, use the option to insult a friend or foe.

For more information on the PICA Awards, go to www.mpasa.org.za or contact Monique Goosen on +27 (0)11 721 3200.