Marketing workshop on intellectual property

25 Aug 2016

The Independent Agency Search & Selection company (IASS) is holding a masterclass for marketers on legal issues, 'What Every Marketer Should Know', presented by Danie Strachan, a partner at law firm Adams & Adams, one of the largest intellectual property law practices in the country.

Themes

What is intellectual property
Why should one protect intellectual property?
Forms, types, ownership, duration, infringement of IP
Patents, Performers’ Protection Act, cinematography
Moral rights and personality rights
ASA code
Contracts
Pitching
Consumer Protection Act and how it relates to marketing standards, direct marketing,
Promotions, pricing, loyalty schemes, competitions, privacy, product labelling etc
Social media – risks, policies, legislation
POPI – protection of personal information act

Marketing workshop on intellectual property

Strachan’s clients range from entrepreneurs and technology start-ups to well-known multi-nationals. Clients often seek his advice regarding the establishment of an enterprise and he drafts and reviews agreements needed for their operations and grow their businesses. He also assists client in mergers and acquisitions.

The event will be held at the Institute of Directors, Graystonridge Office Park, 144 Katherine Street, Sandton on Thursday 29 September 2016 from 2-5pm at a cost of R3,000 (excluding VAT) per person.