Marketing workshop on intellectual property

Themes

• What is intellectual property
  
• Why should one protect intellectual property?
  
• Forms, types, ownership, duration, infringement of IP
  
• Patents, Performers’ Protection Act, cinematography
  
• Moral rights and personality rights
  
• ASA code
  
• Contracts
  
• Pitching
  
• Consumer Protection Act and how it relates to marketing standards, direct marketing,
  
• Promotions, pricing, loyalty schemes, competitions, privacy, product labelling etc
  
• Social media – risks, policies, legislation
  
• POPI – protection of personal information act

© Kasto via 123RF

Strachan’s clients range from entrepreneurs and technology start-ups to well-known multi-nationals. Clients often seek his advice regarding the establishment of an enterprise and he drafts and reviews agreements needed for their operations and grow their businesses. He also assists client in mergers and acquisitions.

The event will be held at the Institute of Directors, Graystonridge Office Park, 144 Katherine Street, Sandton on Thursday 29 September 2016 from 2-5pm at a cost of R3,000 (excluding VAT) per person.