The Media Shop will do media placement for the R44 million budget used for advertising both locally and internationally. Blueprint Strategic Marketing Communications will be responsible for below-the-line design. The Grid/Converse/Kaelo Consortium will do the “Live the Brand” Programme aimed at building a sense of commitment to the marketing of the country within major organisations, and Global Interface will be tasked with managing the 2010 Partnership conference to be held in September 2007. Kwinana & Associates has been appointed to perform the internal audit.
Says Yvonne Johnston, CEO of the IMC, “There is so much exciting work to be done to ensure that we showcase the best possible face for South Africa in 2010 and beyond.
“We are very proud of the work done to date. We have the fullest confidence that our team has been strengthened and is fit for the exacting years that lie ahead.”
