They will receive complimentary accommodation and passes to the Festival, take part in a programme of intensive mentorship and get an exclusive introduction to the community of leading creatives, senior marketers and high-level decision-makers that the Festival attracts.
"The Start-up Academy has been designed to help innovative new companies sharpen their brand identity, focus business plans and market their products or services more effectively," says Head of Lions Innovation, Rob Dembitz.
"Start-ups are integral to the industry. However, what those in the early to mid-stages of development often need is guidance on how to position themselves to the world's biggest brands. As the global meeting place for those in marketing and communications, we are ideally placed to provide access to that expertise."
In the last two years, R/GA has successfully facilitated the development of start-ups through its own programme, the R/GA Accelerator. It will tap into this experience to help tailor the academy programme, vet applicants and advise participants.
"Our experience with the community has shown that what start-ups need most is help with strategy, positioning and exposure to key decision makers," said Stephen Plumlee, Global Chief Operating Officer, EVP, R/GA.
"By bringing talented companies to Lions Innovation, we're giving them access to mentors, creatives and marketers that have the ability to transform their businesses."
Paul Woolmington has been appointed Dean of the Start-up Academy. Named one of the ten most creative people in marketing and advertising by Fast Company, he was behind the launch of two successful communications companies, is an angel investor and advisor to major brands, media companies, governments, start-ups and social cause organisations worldwide.
Over three days, participants will undertake workshops with senior marketers and intimate, inspirational sessions with speakers drawn directly from the stages of Lions Innovation. The programme will culminate in an invitation-only demo event where they will pitch to an exclusive audience of media, agency executives, chief executives, innovation and marketing officers.
Applications to the Start-up Academy are now open to companies at early-stage to growth-stage with a working prototype or product in the market, looking to accelerate their growth through partnerships with consumer-focused brands. Sample technologies include (but are not limited to) mobile and social applications, CRM/loyalty services, brand and consumer experiences, cashless commerce, social currency, connected retail and commerce, beacons and customer tracking, augmented and virtual reality, new media platforms and content management systems, enterprise solutions and gaming.
Successful applicants will need to be in Cannes from Sunday, 21 June. They will take part in the Start-up Academy from 22 to 24 June and attend Lions Innovation from 25 to 26 June. Accommodation will also be provided for the duration.
Further information can be found here.
