Mobile books, a relatively new product for Russia's mobile content industry, already enjoy much demand. People whose pace of life is highly dynamic value mobile books for their extra convenience. A mobile book is accessible via a mobile phone, and is usually much cheaper than its print version.
Games of Marketing is the first-ever book on business appearing in mobile format. "Not only do mobile products and services make life more comfortable and more fun; they can also help tackle many business challenges," says the author in reference to his book release.
"It is symbolic that my marketing book was published in mobile format earlier than in print. I'm positive that marketing professionals will appreciate both the game communications I write about, and the benefits of mobile reading."
Games of Marketing is the start of a new mobile book series, Literature for Business, planned by i-Free.
Source: Russian Mobile Content News, Biweekly Newsletter
