GetThemSomeShoes launched

According to the Department of Basic Education there are over seven million children in South Africa living without shoes. Many children walk far distances to school every day without wearing any shoes. "A pair of shoes are a basic item that everyone requires, a life without shoes can damage a school-goers self-esteem and hamper their learning ability," says Nicola Vogel (Communications and Fundraising Manager at Adopt-a-School).

The campaign called www.getthemsomeshoes.co.za is launching today, 4 April 2013 and ends on the 30 June 2013. Three travelling bears will embark on a three month adventure to raise awareness and encourage sign-ups. Each bear will start its journey in Johannesburg, Cape Town and Durban. The campaign is supported by ambassadors Freshly Ground, Tarryn Kay (AKA TK from Goodhope FM), Terence Pillay (East Coast Radio), Franco Human (Guy in the Green Shorts), Weza Solange (TV host and Actress), Thabo September (Supersport United FC Captain), Jadene Tager (Radio presenter) and welcomes anyone who would like to adopt the initiative and spread the word. For every thirty unique sign-ups, one pair of shoes will be donated to a child in need. Signing up is really easy, anyone over the age of 18 can visit www.getthemsomeshoes.co.za or SMS their Name and email address to the Shortcode 37511 (at a cost of R1/SMS).

Campaign idea

The campaign idea originated with Zando in 2012. A colleague of a friend whose shoes had been stolen tweeted Zando requesting another pair. The company responded to the tweet and hand delivered the guy a pair of shoes. Zando created a YouTube Video called GetThisGuySomeShoes. A year later the campaign evolved into something bigger and the company is asking everyone else for their help by simply signing up. The shoes will go to a school/schools that most need it and this will be decided through Adopt-a-School who have national reach. The shoes will be handed over once the campaign is complete (campaign is scheduled to end on the 30th June 2013). "The Foundation will select a beneficiary school(s) in a rural area, where there are many vulnerable learners who walk long distances to school," saya Vogel.

The bears are sponsored by Build-A-Bear Workshop. "Teddy bears are cuddly and put a smile on your face. They are also linked to a playful childlike nature. This made them a great connector to the aim of the campaign. The aim being: to give as many underprivileged children the advantage of owning a new pair of 100% genuine leather school shoes, thus enabling them to further their education with one less worry," says Gennaro Pisapia (PR and communications manager at Zando.co.za).