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Green documentaries from Nedbank
To mark the 20th anniversary celebration of the Green Trust, Nedbank has commissioned Green Renaissance, the environmental division of African Renaissance Productions, to develop a series of short films to bring some of its environmental projects to life. [video]
The trust, in partnership with the World Wildlife Fund for Nature (WWF), has raised over R100 million in support of a 170 projects over 20 years.
"We were excited when asked to produce this series of short documentary films for this cause," says Michael Raimondo, director at Green Renaissance. He added the project was not without challenges, "The timeframe was extremely tight - we had to turn around five short films, shot in locations across South Africa, in three weeks and our editor had to cut while on the road."
The documentaries tie-in with the bank's latest marketing campaign, 'Things don't happen on their own. Make things happen'. The bank will use these documentaries in its branches across South Africa, in viral marketing and social networking campaigns and online at www.nedbankgreen.co.za.
