Events & Conferencing Company news South Africa

Stars land in Auckland Park

Standard Bank’s top performing staff members in the Gauteng region had stars in their eyes at the glamorous Standard Bank Gauteng Blue Stars 2006 Awards Evening. The event, which took place in February 2007 at Atlas Studios in Auckland Park, Johannesburg, was produced by designer entertaining company, Loudfire.
Stars land in Auckland Park

To honour its top performers, Standard Bank chose a Grammy Awards theme, and guests certainly felt they were at the Grammys. From the moment they set foot on the red carpet, were stopped to be interviewed by celebrity MC Krijay Govender or saw their images on the plasma screens lining the walls of the elegant cocktail lounge, they knew the show was all about them.

The evening started with cocktails and sumptuous finger foods, which guests enjoyed in an atmosphere of anticipation and excitement, before fog and the dramatic sounds of space music flooded the room, curtains were flung open to reveal a stage, and the awards ceremony started.

Stars land in Auckland Park
Stars land in Auckland Park


After the top 14 Blue Stars Winners had been awarded, local star Danny K took the stage for a brief, powerful performance, before turning the platform over to the mesmerising Mandoza. Following that performance, the top three Blue Stars winners were honoured and awarded, and the ceremony concluded with first a solo performance by Mandoza, then a riveting performance together with Danny K.

Comments Deanna Velis, Loudfire’s Production Manager on the project: “It was a spectacular evening and we were privileged to be invited to produce this tribute to these amazing people who worked so hard and put so much heart into being Standard Bank’s Gauteng Blue Stars.”

Loudfire’s role was the start-to-finish production of the awards ceremony, which included the complete décor, bar service, food, lighting and atmospherics experiences and the ceremony itself.

About Loudfire

Loudfire is one of South Africa's leading providers of ‘designer entertaining for your brand’. This vibrant experiences company is renowned for its ability to create events and parties that are one-off original creative experiences. The company is fully empowered, with a BEE shareholding of 30.15%, shared between partner Direng Entertainment (Pty) Ltd. and internal or staff ownership.

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