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Polly Pocket returns to South African shelves

Multinational toymaker Mattel is relaunching the 90's toy phenomenon Polly Pocket in South Africa, available locally from this month. With many original Polly Pocket fans, parents can now introduce their children to Polly's world.
Polly Pocket returns to South African shelves

First launched in 1989, Polly Pocket was the first micro-doll and went on to sell over 10 million compacts. With the 90’s making a resurgence, Mattel thought it a good time to bring back the original one-inch micro-scale and compacts.

The new Polly Pocket launches with a refreshed look that nods to the brand’s heritage and surprise factor, with new miniature worlds and a surprise in every compact. Along with the new product, there is new content, and a new ethos – 'Tiny is Mighty'. This ethos is the inspiration for new animated content which will bring to life Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket.

"Polly is often told she is “too little” to do the things she wants to do. But Polly proves what every kid already knows…that being little isn’t a limitation, it’s her greatest strength," says Mattel in a press release.

Miniature compact themes include Polly’s Picnic, Lila’s Closet, Shani’s Camping Trip and Polly’s Beach Vibes Backpack, among others. Kids can watch more on the Polly Pocket Youtube channel, while the animated TV series will air early 2019.

Polly Pocket hits SA shelves in February and Polly Pocket Tiny Pocket Places compacts start from RRP R129.99, suitable for kids aged 4+.

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