Another sports mag for sports-mad SA

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Keohane, publishing director of Highbury Safika Media, has assembled a team of finest sports writers in South Africa and abroad to deliver a sport monthly in keeping with the authoritative tone of Business Day.

Business Day's deputy sports editor and soccer correspondent Mninawa Ntloko will contribute, along with leading soccer authority and SAB Journalist of the Year Mark Gleeson, as well as author and sports writer Tom Eaton. Martin Gillingham and Peter Roebuck are among the foreign-based, award-winning writers who will be regulars.

Cape Argus sports editor and former London-based Independent on Sunday deputy sports editor Gary Lemke will be joining the Business Day Sport Monthly team at the end of August as editorial director.

Reflect SA's issues and personalities

Keohane says the magazine will reflect SA's issues and personalities: “There is a reader specific to Business Day who demands insight, authority and credibility in what they are reading, and I know this sport publication will deliver on that expectation. We consider it a massive coup to have signed a sports editor of Gary Lemke's quality. I regard him as the best sport editor in the country.”

Business Day editor Peter Bruce says he strives constantly to give the Business Day reader added value. A quality sports monthly is another step in that direction. “The response to our monthly lifestyle magazine Wanted has been fantastic, and I am confident we will get the same reaction to our sport monthly," Bruce says.

“Having a sport publication in Business Day has always been a goal of mine, but crucial to the success of the publication was who we chose to partner with.

“Highbury Safika Media, through their monthly SA Rugby and SA Cricket magazines, constantly produce quality sports products, and the editorial and design team working on Business Day Sport Monthly are world-class."

The 76-page full colour monthly will be available to all Business Day readers on the second last day of every month. The Business Day subscriber base is 32 172, with a current ABC certified figure of 41 975.

“The launch issue ties in with the opening of the Beijing Olympics, but from September onwards, the second-last Friday of the month slot will be consistent,” concludes Bruce.