Strong team steps up to the plate for New Media

Heather Parker - editor Pezula magazine

Further evidence of the depth and quality that is the essence of NMP's runaway customer publishing success, Heather Parker takes the reins as editor of Pezula; Anelde Greef as editor of Edgars Club Magazine, Donnay Torr, editor of Edgars' youth title Off Limits and Sarah Kuttel editor of Mango Juice.

Bridget McCarney, managing director of NMP said the company prides itself on editorial excellence. “This is one of our key USPs – ensuring we stand proud and engage with our clients and readers,” said McCarney. “The importance of finding the best of the best for the job is critical - and this we have done.”

Parker's successful journalistic career began in the newspaper field and in 1997 she moved into the magazine publishing arena as deputy editor of Comsopolitan. With her ongoing experience as editor for the successful launch of Shape and more recently as editor of Health24 and special projects editor within the Women's Magazine Division of Media24, the continued success of Pezula is guaranteed to grow under Parker's able guidance.

According to McCarney, Greef, previously features editor of Woolworths' TASTE and associate publisher of Edgars Club Magazine - both examples of retail customer publishing success and recording substantial year-on-year growth - is perfectly positioned to drive the Edgars Club Magazine to even greater heights, whilst Torr brings her young blood experience from JIP, Die Burger's successful youth supplement, to the Edgars Off Limits magazine. Sarah Kuttel joins Mango Juice following previous positions at Femina and House & Leisure.

“Customer magazines is a category apart, in that editorial skills must also encompass specific marketing strategy, and I am confident our new team will continue to take us to the next level,” said McCarney.