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New bloom for Blue Planet Media

Blue Planet Media have been appointed official publishers of GardenShop's existing quarterly publication, 'GardenTalk'. GardenShop is the country's leading specialist garden retailer and the national exclusive gardening partner for eBucks rewards.

"The publication boasts a 50 000 copy, highly targeted national distribution to GardenShop's GardenRewards Card client database, with the majority falling into the LSM 8, 9 and 10 groupings," says publisher Jason Aarons, who previously served as managing editor of SA Gardening magazine in the 1990s.

"GardenTalk provides a great gardening experience for all gardening enthusiasts and would-be 'greenfingers'. It focuses on refreshing gardening ideas, hints and tips, new products/releases, expert solutions, seasonal (outdoor and indoor) advice, updates on local and international horticultural events, GardenValue specials and will now also include lifestyle features," adds Aarons.

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